An AI assistant knows only what you write about your company. If your site is clear and organised, it answers visitors with confidence. If it’s incomplete, it honestly says it doesn’t know and passes the question to your team. This guide lays out what it needs.
Why everything starts with content
tuut learns from your pages and the files you give it, and never invents prices or facts you don’t have. So the quality of its answers equals the quality of the content it has.
Before you start
Gather your website link and any company profile or price list you have. No special formatting needed.
Step one: an FAQ page
Write down the questions your customers actually ask, in their own words. Open your latest WhatsApp messages and emails — most of them repeat.
- Real questions first: What gets asked every week matters more than what you wish people asked.
- A short, clear answer: Two lines are usually enough, with a link to the details.
- Update it monthly: Every new question that keeps coming up deserves a place on the page.
Step two: clear services and prices
If your prices are fixed, write them down. If they depend on the request, write what determines them. Then the assistant explains it to the visitor and collects their details instead of guessing a number.
Our rule: what isn’t written on your site, the assistant doesn’t tell your visitors.
Step three: files and appointments
Add the files you usually send customers: your brochure, service list, booking terms. If you take appointments, connect your team’s calendar so the assistant offers slots that are actually free.
Common mistakes
- Old pages: An expired offer or a changed price still on the site.
- Contradicting information: One number on one page, a different one on another.
- Internal jargon: Terms your team understands but visitors don’t.
Where to start today
Pick the five questions you get most often and write their answers on one page. That step alone gets your assistant ready for most of what visitors ask.
